Unfortunately I was away during the naming ceremony of the street after Santino Ceriani. But I consider it "dutiful" to remember this event also in conjunction with the celebrations of the centenary of the victory of Santino's fellow citizen, Libero Ferrario. The same goes for the merit to a man, an entrepreneur who knew how to "Enterprise" and which the entire Ceriani family was able to gather (photo by Beppe Fierro)…
Centenary of Libero Ferrario and Ceriani Group
In the year of the centenary of Libero Ferrario's world championship victory, the beginning of the celebrations for the centenary of Ceriani Group srl, the merit to Santino Ceriani s.r.l. ,received by his son Walter during the official ceremony in the Municipality and desired by the MayorRaffaele Cucchi, awarded a man, a "Visionary" entrepreneur: Santino Ceriani.
The entrepreneur was awarded for the "maximum expression of appreciation of the entire community". In truth, further recognition was also paid to Sandro Cogliati. Together they were men of sport, supporters of the long wave of Parabiaghese cycling which gave us the champions Libero Ferrario, Giuseppe Saronni and most recently Martina Alzini, world champion in pursuit in 2022
Targa e benemerenza al contributo verso la comunità
In the presence of the excited Walter Ceriani, the merits were collected and then followed by the ceremony of unveiling the plaque to Santino Ceriani s.r.l. , laid by him together withMayor Raffaele Cucchi between viaSpagliardi, via del Riale and via Sant'Ambrogio.
Why is it necessary to talk about it? Because, as I have always said, we live in a place of beauty, of men and women who have helped us grow also entrepreneurially, creating well-being for themselves and for the community, they have represented an indelible piece of history.
Generational change
I'm talking about Walter, but also six of his children and grandchildren, who have carried the name of Parabiagoaround the Alto Milanese area and all of Lombardy. Now the baton has been passed to the children and grandchildren, in particular to Tommaso and Federica who are already working in the company. In one of my interviews, the two stated: "We want to carry on what our grandparents and parents started". And these statements fill the heart and move towards the "concrete generational transition", not conferences! (see article e interview)
Official reasons
The text of the plaque installed on the flowerbed: "In Parabiago Santino Pasquale Ceriani, already an established manufacturer of Excelsior brand bicycles with which the talented cyclist Libero Ferrario won numerous races, sows the seed, becoming a FIAT dealer, from which a reality will flourish that for one hundred years (1923 - 2023) has successfully promoted the use of the automobile as an instrument of humanity's progress. In Parabiago Libero Ferrario brings, for the first time in Italy, the world champion jersey won in the cycling race held in Zurich on 25 August 1923. Ceriani and Ferrario, two friends, two people from Parabiago who will remain forever in the history of the city".
